Alchemy: The Surprising Power of Ideas that don't make Sense
To fund the war effort against France in 1813, Princess Marianne appealed to all wealthy and aristocratic women to swap their gold...
Product-centric marketing has its limits!
Would you prefer to work with someone classed as ‘low-competence’ but with ‘high-likability’, or the other way around? If you'd pick the...
Who on earth would want to be a CMO?
They're expected to "...build the brand, increase revenue, inform business strategy and drive differentiation, all in less than twelve...
Ask Your Developer: Top Takeaways
The messages that pop-up on your phone, whether telling you your food delivery is on its way, or that your Uber is ready, are likely...
Michelin Stars: The Marketing Of A Tyre Company
Dave Trott's ‘Predatory Thinking: How To Out-think The Competition’ provides more brilliant stories to make you think. Check out my posts...
Gamification In Action (This Stuff Gets Results)
Don't let the front cover fool you, this book is awesome! Yu-Kai Chou defines the 'Core Drivers' of game dynamics, behavioural economics...
Bored of your brand? Good
An "antidote to the insanity that now pervades the marketing industry," Delusions of Brandeur, by Ryan Wallman is a good read. Three...
Condensing the Google Analytics Academy into a single blog post (eek!)
As a casual user, I finally threw myself into the Academy. Here is what I learnt... I’ve had a working understanding of Google Analytics...
Everything marketers need to know about HubSpot!
HubSpot is marketing, sales and customer service software that supports a 'Inbound Marketing' methodology.