Our Work

 
Image by Jack Bassingthwaighte
 
canvas8.png

Canvas8

Providing: Communications Consultancy and Media Relations.

Canvas8 is a global behavioural insights practice operating out of London, LA, New York and Sydney.


Building brand recognition and credibility via media relations, we introduced Canvas8 to journalists, and together built long-term relationships by being helpful, approachable and quick to comment, gaining an edge over rival sources of information.


The approach involved being reactive to breaking news and proactive in contributing (conveying expertise), being highly targeted (making it easy/easier for journalists to include Canvas8) and providing compelling insight and background to demonstrate the agency’s depth of knowledge and data driven insight. 

The result was regular inclusion in:  Nationals (including The Guardian, The Financial Times, BBC News and The Sunday Times), Business Media (including Forbes and Management Today), Marketing Media (including The Drum, Campaign and Digiday) and industry specific media as appropriate (Dazed, The Grocer, Wired and many more).  Back-links within such high domain authority ranking websites were also used to greatly improve the organization's Search Engine Optimisation (SEO). 

Meera.jpg

Meera Pathak, Head of Product, Canvas8

"Red Five Comms became integral to our communications strategy. From helping us build lasting relationships with journalists, to shaping our brand positioning, they really know how to spot an opportunity and work hard to deliver on it.


"Austin taught me a lot and took the time to understand Canvas8 and what we do which makes it easy for us to trust him with our brand. We loved having Red Five as part of the family!"

 
Image by Martyna Bober
 
3radical-dark.png

3radical

Providing: Inbound Marketing, Thought Leadership and Content Creation.

3radical is a consumer data acquisition and audience engagement provider operating out of Bristol, Chicago Singapore and Melbourne. 

Supporting a sophisticated content marketing strategy, we worked with subject matter experts and industry leaders to create compelling content that appealed to 3radical prospects and existing clients.

This required a thorough understanding of 'buyer personas' and the issues of genuine interest amongst those working in marketing and data. 

Key topics included; the impact of increased data regulation and how companies must 'earn' information (and how 3radical enables that to happen), and the importance of motivational sciences to genuinely reach and influence people (with a particular focus on 'gamification', a core strength of the 3radical Voco platform). 


As well as being used in inbound and outbound marketing campaigns, content was repurposed in the form of contributed articles and placed in marketing publications. The result was compelling content that appealed to the intended audiences, was inline with our messaging and 'earned' readers' attention. 

Linda.jpg

Linda Vetter, Senior Vice President, Marketing, 3radical

"It was an absolute pleasure working with Red Five Comms. Austin brought research, industry knowledge, and great ideas to the table. This combination helped us exceed our content marketing efforts as we, as a brand, worked to build our thought leadership library.


"Austin listened intently, turning subject matter experts' verbal concepts into valuable assets, making suggestions, where necessary, along the way. I would welcome the opportunity to work with Red Five again."

 
Image by Michael Fousert
 
Gelato.png

Gelato

Providing: Messaging and Positioning, Media Relations and Content Creation.

Norway's newest 'unicorn', Gelato is the world’s largest on-demand production engine for customised items. The software company enables personalised print products — from apparel to photobooks — to be produced locally across 32 countries globally.

Brought in to provide media relations - quickly securing opps in the likes of BBC Business News, Monocle and Forbes - the remit grew to include messaging consultancy and content creation. Along with text materials for lead generation and lead nurture purposes, we visited Gelato users across Europe and built a bank of video case studies, interviewing users and filming supporting material. 

We got to play a part in the rise of a innovative start-up now valued at $1.05bn!

Barbara.jpg

Barbara Hueppe, Head of Corporate Communications (2015-17), Gelato

"Red Five Comms is a true partner for an in-house communications professional. Austin really invests the time to understand the brand and to get to know the in-house stakeholders - and constantly suggests new angles and initiatives grounded in this deep understanding.


"Austin's knowledge of the media landscape and outstanding media contacts have lead to great results for us. We always trusted Red Five to speak on our behalf - the biggest compliment I can give to any consultancy!"

 
Leicester and its majestic sunrise.jpg
 
Jadu Logo.png

Jadu

Providing: Public Relations, Strategic Communications Consultancy, Content Creation, Media Relations, Marketing, Lead Gen, Lead Nurture, Content Creation and more.


The Jadu platform is the foundation of accessible, responsive and award-winning websites around the world. A market leader in Local Government and Higher Education software, Jadu also provides award-winning digital design services.

Originally brought in to provide Media Relations, we became integrated in every aspect of Jadu's PR, Marketing and Communication efforts. Red Five Comms founder Austin Brailey even acted as Jadu's Head of Marketing and Communications to cover a period of sabbatical.  

Red Five Comms supported customer comms and internal comms, provided Content Generation services (including case studies, webinars and podcasts), supported across events, drove Lead Generation and Nurture campaigns, was instrumental in the launch of Jadu's new site, spearheaded collaborative campaigns with partners, and much more.

Over a long and successful relationship, we achieved a lot together!

Richard_Friend.jpg

Richard Friend, Senior VP of Global Operations, Jadu

"Having worked together over many years, I have no hesitation in recommending Austin and Red Five Comms. They're tenacious in everything they do. I rate them highly."

 

Sector Experience

Working Together

Corporate

Whether it’s helping a large U.S. corporate launch in EMEA or assisting during mergers and acquisitions, our consultants have proven experience working with large companies across sectors.

Consumer Tech

From creative and gaming software to storage devices and hardware upgrades, our consultants are well versed in review sample coordination, competitions and news announcements.

Enterprise Tech

Red Five Comms consultants have extensive experience working for IT infrastructure clients across industries and at every level of the IT stack. They have heard-earned knowledge of the industry journalists, publications and opportunities.

Not For Profit

From getting foundations in front of Government to encouraging adoption of the new internet protocol and helping charities to fundraise, our consultants are experienced in the challenges and opportunities faced by not for profits.

Professional Services

Red Five consultants have worked with a vast range of professional service companies from crowdfunding platforms to professional mediators and initiatives to aid UK exporters.

Small to Medium Enterprise (SME)

From seeking investment to simply upping notoriety, Red Five is used tohelping SMEs take advantage of all the inherent and unique opportunities afforded to them.

Local Government Technology

With many years working in the Local Government technology space we have built an in-depth knowledge of the market along with the opportunities.

Telecoms

From optimisation systems to apps and hardware, Red Five consultants have successfully increased profiles for both large and start-ups alike to help them sell more to network operators and carriers.